Octavi Serra, a Barcelona-based artist, designer, and photographer, searches for the irony, truth, and disappointment of modern life in his work. His artistic approach is highly aesthetic and poetic. And to get harbored such a special sensitivity, Serra understood that, at least for him, art is a form of communication. Therefore he uses aesthetics and poetry as a language. At the end of the day, the visual makes people surprised and captures their attention. And only later, once the shock passes, that poetry is filtered by emotions and reasoning. 

As Octavi Serra expressed, he never wanted to transmit closed speeches or fixed or concrete ideas. And because of the complexity of things, often he finds it impossible to be convinced of anything. Therefore he starts his work with skepticism and then he introduces doubts, ambiguities, and concerns.