homemag (ESCProfile / Inspire / Visual)

☞ Tuesday, June 26, 2018, 10:00 ☜

Profile: Atelier Naerebout

Atelier Naerebout is located in the West of Amsterdam in the Netherlands.

The founder of the studio Joren Naerebout, studied Interior Design at the Royal Academy of Art in the Hague (2005-2009). Atelier Naerebout is known for its minimalistic style and was mainly developed after the studies. Joren currently works at Studio Bakker which gives him a chance to perfect interior and styling assignments. While he develops products for his own studio he also has almost full freedom in the designing process.

Moreover, Atelier Naerebout started seven years ago when Joren decided to create his first product, which became a brand’s classic today — ‘The Leaning Lamp’.

At that time he has developed the lamp while working at home. Although as soon as the first prototype was ready he gave an assignment to a professional to make 5 of them. It only took a couple of weeks to sell them via his online store and social media. Since then Joren just couldn’t stop anymore to produce and design new things. Today the brand steadily grows.

Not to mention that for Joren the design process is about details, the little things. He believes that actual manufacturing should be developed by professionals in that area which lets him do what he loves — to design. He builds his minimal products so they last a lifetime.

‘I am a true believer in minimalism. Although it does not mean I don’t appreciate other styles, forms, etc. Firstly, minimalism just comes most natural to me. I am not doing it on purpose. Secondly, I believe that in a world with so much going on, I have to offer people simple things. Stripped of any nonsense. In other words, things that make you appreciate small gestures, the beauty of a line, a material, one single color or a shadow.’

Not only it is preferred for Atelier Naerebout to manufacture its products in the Amsterdam area but also in very small numbers. After all to make the final product price not too high it is necessary for Joren to be smart with the production. Therefore production in small quantities and in a local area gives a desired happy possibility to have almost full control over the end product.

While Joren explains: ‘The bigger the scale of assignments (like interior or architecture), the more people are involved and the less control you have over the process and end product. A bigger scale means a different approach to a product. Of course, it would be great to have bigger companies developing one of my products. Even though I am nowhere near that yet. Nevertheless, at the moment making small amounts works well for me. Let’s see what happens in the future!’

Also, Joren’s attention to detail, a perfectionist approach that doesn’t let him stop as it constantly reminds: ‘I can do better!’

Thankfully to this meticulous way in designing and production processes all Atelier Naerebout products are made with exceptional quality and precision. 

By all means, we are looking forward to new developments from Atelier Naerebout. As for Joren’s plans for new products must be remembered: ‘Lamps, lamps, lamps…’

Photos: VVOVVA  

Share on facebook
Share on twitter
Share on pinterest
Share on tumblr
Share on linkedin


This site uses cookies: Find out more