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TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.

“We felt like experimenting with images and with a printed magazine after Maurizio’s Permanent Food, a project that somehow represented the conclusion of a cycle. We stole the ideas and moods for these images from different fields, including art, film, fashion, advertising and news…

Time dilation characterises all these images since something is on the brink of happening in each of them. Yet you could also interpret them from a Freudian point of view: while celebrating the weaknesses of human beings, these images also prompt you to carry out a self-analysis.” — Pierpaolo Ferrari